Last Revised: October 2007
Hoover's, Inc., is serious about protecting your privacy -- whether you are a subscriber or a visitor. This privacy statement describes the practices is applicable to http://www.hoovers.co.uk and other sites on the World Wide Web that are maintained and operated by Hoover's, Inc. This statement does not apply to information we collect offline.
The terms outlined in this privacy policy may be updated over time. If we make a material change to the way we handle your personal information, we will notify you of that change via the email address we have on file for you.
When you sign up to receive information from Hoover's, which means you register to receive a newsletter, have access to content, or request additional information, you are signing up to receive communications from Hoover's and/or its advertisers. Specifically, you agree to:
Your information is maintained in a secure environment and is not shared with other partners except in those cases that are outlined in this statement. Hoover's employs a professional and secure e-mail hosting service to deliver e-mail newsletters and advertisements. A strict confidentiality agreement exists to protect your privacy.
You may choose to discontinue receiving communications from Hoover's. For specific instructions on how to opt out of future communications, instructions are included in every e-mail, or continue reading below.
When you sign up to participate in the Hoover's Community Q&A community forum, we will collect personal information to establish your profile. This profile will be used by Hoover's in accordance with this privacy statement.
You may choose to make certain profile elements public, in which case that information would be available to anyone who visits the Hoover's Community Q&A website and (potentially) to other users of the Internet.
If you post information to Hoover's Community Q&A, it can be viewed by anyone online. Your postings will be linked to your username and to your public profile, if you establish one.
As a subscriber or visitor to a Hoover's site, you may sign up for one of our free newsletters. When you sign up for one of the newsletters, we ask for contact information, such as your name and e-mail address, and job and job title information, which are used to help us understand our audience. This information is for Hoover's use only and is not disclosed to any other party except in aggregate form. Additionally, if you decide that you do not wish to receive a newsletter or update any longer, you may cancel it by opting out via the links at the bottom of e-mails you receive.
Surveys are another method by which we gather information about our Hoover's visitors. From time to time, we request subscribers' or newsletter subscribers' input in order to evaluate potential features and services. The decision to answer a survey is completely yours. We use information gathered from surveys to improve our service.
All information is stored on a secure server. Hoover's uses Netscape's Secure Socket Layer (SSL) server for our Web site. Browsers will encrypt the contents of the subscription form before sending it to our server.
A "cookie" is a small piece of information sent by a Web server to store in a Web browser so that it can later be read back from that browser. Hoover's uses cookies to store some personal preferences for your future visits. Cookies allow Hoover's to recognize you more quickly; therefore, your time spent on our site is more personalized and productive. You'll find that cookies are an industry standard and are used at most major Web sites in much the same way we use them here at Hoover's.
We use third-party advertising companies to serve ads when you visit our Web site. In the course of serving advertisements, our third-party advertisers may place or recognize a unique "cookie" on your browser. These companies may use information (not including your name, address, e-mail address or telephone number) about your visits to Hoover's and other Web sites in order to provide advertisements on this site and other sites about goods and services that might be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
In order to make Hoover's a more valuable product for our subscribers and visitors, we also collect and analyze statistical information. From time to time, we share this information in aggregate with third parties. However, this data is reported only in aggregate and reveals no personal details about individual visitors to our site. This information is distributed only to help attract appropriate advertisers for the Hoover's site.
By using our Web site and signing up for Hoover's services, you consent to the collection and use of the previously mentioned information by Hoover's.
You can edit or discontinue your newsletter/e-mail status at any time. *
To discontinue receiving all e-mail communications from Hoover's:
* Hoover's periodically communicates information about a customer's account and or subscription service -- e-mails containing account set-up instructions, renewal notices, and information about product changes. For these types of communications, we must maintain an open channel to our customers to ensure the integrity of our service, and therefore cannot unsubscribe those individuals.
Our websites contain many links to other company websites and to products and services offered by our business partners. Our privacy and security policies do not apply to these companies, so please check the privacy statements posted before you provide these companies with your personal information.
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